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As media consumption has become increasingly platform and socially mediated, active news acquisition has diminished in favor of an attitude known as “news finds me” (NFM), in which people passively rely on their social networks and ambient media environments for information about current events. Homero Gil de Zúñiga and Trevor Diehl examined data on a representative group of adults in the United States to determine participants’ strength of NFM attitude, political knowledge, and political interest. Although no major election took place sufficiently near the study for Gil de Zúñiga and Diehl to identify causality between NFM and voting behavior, they did posit that NFM may reduce voting probability through an indirect effect.

25 Mar

As media consumption has become increasingly platform and socially mediated, active news acquisition has diminished in favor of an attitude known as “news finds me” (NFM), in which people passively rely on their social networks and ambient media environments for information about current events. Homero Gil de Zúñiga and Trevor Diehl examined data on a representative group of adults in the United States to determine participants’ strength of NFM attitude, political knowledge, and political interest. Although no major election took place sufficiently near the study for Gil de Zúñiga and Diehl to identify causality between NFM and voting behavior, they did posit that NFM may reduce voting probability through an indirect effect.

Which finding, if true, would most directly support the idea advanced by Gil de Zúñiga and Diehl?

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